Web design refers to the process of creating the visual and aesthetic aspects of a website, including layout, typography, images, and other design elements. The goal of web design is to create an engaging and user-friendly interface that is visually appealing and easy to navigate.

Web design typically involves the following steps:
- Planning and research: This involves understanding the client’s needs, identifying goals, and conducting research on competitors and industry trends.
- Design concepts and wireframes: This involves creating a visual concept or prototype of the website’s layout and structure, including wireframes and mockups.
- Design and layout: This involves creating the visual design of the website, including the use of colors, typography, images, and other design elements.
- Content creation: This involves creating and organizing the text, images, and other content that will be featured on the website.
- Development and coding: This involves coding the website using programming languages such as HTML, CSS, JavaScript, and PHP, among others.
- Testing and quality assurance: This involves testing the website for bugs, errors, and other issues to ensure it functions properly.
- Deployment and maintenance: This involves launching the website and ongoing maintenance, updates, and security.

Web design requires a mix of technical skills, creativity, and attention to detail to create effective and engaging websites that meet the needs of businesses and users. It involves understanding user experience and user interface design principles, as well as the latest design trends and best practices.